October 12, 2026 · Joseph Michel
How Did a Lexington, SC Home Go Under Contract in 1 Day After 38 Days on the Market in 2026?
In the 29072 ZIP code, the median home took 49 days to sell over the three months ending September 2026, nine days longer than a year ago, and 43.2% of homes had at least one price drop, according to Redfin. That's the market a Wise Ferry Plantation seller was living in this summer. Their home at 237 River…
In the 29072 ZIP code, the median home took 49 days to sell over the three months ending September 2026, nine days longer than a year ago, and 43.2% of homes had at least one price drop, according to Redfin. That's the market a Wise Ferry Plantation seller was living in this summer. Their home at 237 River Crossing sat for 38 days with another brokerage, took a price cut, and didn't sell.
Then our team relisted it on September 22 at $382,500. It had multiple showings on its first day back, one of the first showings turned into an offer, and the Consolidated MLS (CMLS) shows it pending as of October 8.
I'm Joe Michel, a Realtor with Coldwell Banker Realty on the Patrick O'Connor Team, the #1 Coldwell Banker team in South Carolina. Here's what changed, what didn't, and what any Lexington seller sitting on a stale listing can take from it.
What happened the first time this home was listed?
According to CMLS price history, the home first hit the market on June 23, 2026 at $425,000 through another brokerage. On July 13 it dropped to $399,000. By the team's count it spent 38 days on the market without a deal before the sellers pulled the plug and looked for a new plan.
Nothing about the house itself was the problem. It's a 1990 ranch with about 1,684 square feet, three bedrooms and two baths on a .63-acre corner lot with no HOA. The backyard is the whole story: an inground pool, a pool house with its own bathroom, a covered entertaining area, a screened porch, a koi pond and privacy fencing. It has a newer HVAC system and roof, and it's zoned for Lexington One (Lake Murray Elementary, Beechwood Middle and Lexington High).
That's a lot of house to like. So why didn't buyers show up?
Why do good homes sit in Lexington right now?
Because buyers have choices again, and they scroll past anything that doesn't grab them in the first few photos.
Here's the backdrop. CMLS data for the Lexington area through August (as of September 10, via Hubrec) showed 517 homes available, up 32.9% from a year earlier, and 247 new listings in August alone, up 19.3%. The year-to-date median held flat at $314,000. Mortgage rates aren't helping: Freddie Mac's 30-year fixed average was 7.40% on October 8, up from 6.30% a year ago.
More inventory and higher payments mean buyers are slower, pickier and more willing to wait for a price cut. Redfin's September numbers for 29072 back that up:
- Median sale price: $359,894, down 1.4% year over year
- Median days on market: 49, up from 40
- Sale-to-list ratio: 98.3%
- Homes selling over list: 10.0%, down 2.4 points
- Homes with a price drop: 43.2%, up 7.8 points
- Average homes go pending in about 53 days; hot homes in about 23 days
In that market, a listing that launches flat doesn't get a second look. It gets put on a "wait and see if they drop it" list.
What did the team change on the relist?
The goal was a fresh introduction, not a new sign in the same yard. According to the team's write-up, three things changed.
The price. The relist came in at $382,500, about 10% under the original $425,000 and $16,500 under the reduced price. I won't pretend price had nothing to do with it. But at roughly $227 per square foot, this home was still priced well above the 29072 median of $166 per square foot. Buyers paid for the pool, the lot and the setup. The price just had to land where buyers could see that value instead of arguing with it.
The presentation. The marketing led with what makes the home different: the backyard. The pool house with a bathroom, the screened porch over the pool, the koi pond, the corner lot, and the no-HOA freedom were pushed to the front instead of buried in paragraph four.
The reach. Instead of relying on listing portals alone, the team produced a walk-through YouTube home tour that showed how the rooms connect and how the backyard flows. Our team has an established YouTube audience, and the tour took off quickly. Buyers who'd watched the video showed up already sold on the layout.
How fast did it go under contract?
Fast. The home had multiple showings on its first day back on the market, and one of the first showings produced an offer the sellers accepted. CMLS shows it pending with contingencies (inspection) as of October 8. The final sale price isn't public yet, so I'm not going to guess at it here.
For a home that had already been through a summer with no deal and a price cut, going from relist to accepted offer in about a day is the kind of turnaround sellers hope for and rarely get.
What does the relist price mean for a buyer's payment?
This is the part a lot of sellers miss. At 7.40%, a buyer putting 5% down on $425,000 is looking at about $2,795 a month in principal and interest. At $382,500 that drops to about $2,516, roughly $280 a month less. With 20% down at $382,500, it's about $2,119. Taxes, insurance and PMI come on top of those numbers.
Buyers don't shop by list price alone anymore. They shop by monthly payment, and a few hundred dollars a month decides which homes make the showing list.
What can Lexington sellers learn from 237 River Crossing?
- The first two weeks matter most. Most of a listing's attention comes at launch. If the price, photos and story aren't right on day one, you lose the buyers who were most ready to act.
- Price to where buyers can feel the value. You don't have to give the house away. This one still sold for a premium per square foot. But it has to be priced where the best features look like a bonus, not a justification.
- Lead with what's different. Every Lexington subdivision has three-bedroom ranches. Not many have a pool house with a bathroom on a no-HOA corner lot. Your best feature belongs in the first photo and the first sentence.
- Portals aren't the whole market. Video tours, social media, a team database and targeted ads reach buyers who aren't refreshing Zillow every morning.
- A listing that didn't sell isn't a failed house. It's usually a failed launch. A new plan can change the result fast.
Should I relist with a new agent if my home didn't sell?
If your listing expired or you're stuck at day 40 with few showings, it's worth getting a second opinion. Ask any agent you interview three questions: what would you change about the price, what would you change about the presentation, and how will you reach buyers who aren't on the portals? If the answer is "just list it again," keep looking.
Frequently asked questions about relisting a home in Lexington, SC
How long does it take to sell a home in Lexington, SC in 2026? In the 29072 ZIP code, the median home sold in 49 days over the three months ending September 2026, according to Redfin, up from 40 days a year earlier. Well-priced, well-marketed homes go pending in about 23 days.
How many Lexington homes are cutting their price? Redfin reports 43.2% of homes in 29072 had a price drop over that period, up 7.8 points from a year ago.
Did 237 River Crossing sell for full price? The home was relisted at $382,500 and is under contract as of October 8, 2026. The final sale price hasn't been published yet.
Is it a bad sign if my home has been on the market 30 or more days? Not on its own. The median in 29072 is now 49 days. But if you're getting few showings and no offers, the market is telling you something about price, presentation or reach.
Can I switch agents while my home is still listed? That depends on your listing agreement. Read the cancellation and expiration terms, and talk to your current brokerage before signing with someone new.
What makes a Wise Ferry Plantation home stand out? Larger lots, no HOA on many homes, and a location minutes from downtown Lexington, Lake Murray and Lexington One schools. This home added a pool, a pool house and a corner lot on top of that.
Thinking about selling, or relisting, in Lexington?
If your home sat longer than you expected, or you want to launch it right the first time, call or text me at 803-553-6438. You can see more of our team's results on the Patrick O'Connor Team recently sold page, and read the full 237 River Crossing story. For pricing strategy, start with How Do I Price My Home to Sell in Lexington, SC in 2026?.
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*Joseph Michel, Realtor® | SC License 130259 | Coldwell Banker Realty | The Patrick O'Connor Team, the #1 Coldwell Banker team in South Carolina | 607 Columbia Ave, Lexington, SC 29072 | 803-553-6438 | scmidlandsagent.com*